HOTEL REVENUE MANAGEMENT SERVICES
Our Services
REVENUE MANAGEMENT SERVICES
Create your best revenue strategy in a changing distribution landscape.
Revenue management is about attracting the right guest, at the right time to any given property. Every hotel, regardless of its location and the success of its destination, is subject to the seasonal ebbs and flows of the tourism industry. With an effective revenue management strategy in place, a hotel operator is able to drive bookings during the slow season while capitalising on high demand during the busy season.
While the top priority of any revenue management strategy is to create competitive hotel pricing and increase hotel revenue, there also are other benefits to implementing a hotel revenue management strategy that works. For instance, effective hotel revenue management strategies can help hoteliers better manage their resources, ensuring that they are not paying too many staff members during a slow time of the year, while also verifying that they have adequate staff on hand during the busiest time periods.
The best hotel revenue management strategies recognise that hotel pricing is fluid, and can change from one day to the next. It’s critical that any hotelier creates a revenue management strategy that is adaptable to the current conditions. With this in mind, it’s pivotal that hotel operators, managers and owners utilise a software solution that can implement any revenue management strategy at any given time.
OUR APPROACH
When you work with Royal Crown Hotel Management, we will match you with one of our Area Directors of Revenue Management who will actively support your hotel’s revenue strategy.
Typically this includes:
Analyzing market performance and drawing conclusions to implement logical strategies
Dedicated weekly revenue strategy call with hotel team
Review and analysis of pricing strategy and results
Review and analysis of distribution strategy and results
Managing relationships with OTA market managers
Monitoring online reputation comments and scores
Reading and evaluating discipline-related brand communications, if applicable
Group displacement analysis
Forecast, budget, and long term strategy oversight
A formal monthly scorecard to highlight
Our Revenue Management Mission
When you work with Royal Crown Hotel Management, we will match you with one of our Area Directors of Revenue Management who will actively support your hotel’s revenue strategy.
Typically this includes:
Adopt a healthy market segmentation for the hotel
Assist with budgeting and develop a forecasting model adapted to the market segments
Increase revenue by stimulating demand and use existing demand for the destination
Push forward the hotel on potential distribution channels to enlarge the demand
Optimize direct sales and distribution via website and phone
Set strategic pricing in terms of public and negotiated rates
Handle all Revenue management tasks on a daily, weekly and monthly basis
